From the beginning, Masi has been focused on the way a bike rides. Chosen and loved by cycling greats like Fausto Coppi, Louison Bobet, Felice Gimondi, Rick Van Looy, Jacques Anquetil and even Eddy Merckx, when you're riding a Masi nothing is left to chance.
These heroes of cycling appreciated Masi's focus and determination to provide a perfect fit, exceptional construction and a level of performance that put its riders on the podium time and again. These are the same reasons that modern cyclists look to Masi today.
Masi bicycles are still painstakingly crafted with the rider and ride both first and foremost in mind–not the latest manufacturing craze or with the sole purpose of being the lightest bike on the market. What good is light weight or exotic materials or advanced manufacturing if the bike does not ignite your passion to ride?
To this day, each Masi is designed to disappear beneath you, to be an extension of your riding style. Beyond that, each Masi is designed to speak to that part of your soul that says simply “I want to go for a ride today.”
For nearly 70 years, Masi has pursued a singular devotion to creating superior bicycles. That focus on you has helped Masi build bikes that enliven every element of your cycling lifestyle. It’s all about you and the ride, whatever that ride might be.
Swing by and check out our sweet selection of Masis in person!