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$599.99 $749.99 On Sale
You’ve got places to go. The 7i is the reliable super commuter that will get you there. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame. - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra Commute helmet with MIPS and arrive fashionably safe.
$599.99 $749.99 On Sale
You’ve got places to go. The 7i is the reliable super commuter that will get you there. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame.
$629.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - Schwalbe Big Apple 24" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$629.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology® frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control. It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts, and platform pedals round out the ride. The final word The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$629.99
It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride. The final word The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$729.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$729.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike. It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe. The final word The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$729.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$779.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
$779.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
$929.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. The Townie Path 9D EQ which comes fully equipped with bright Spanninga front and rear LED lights, fenders to keep you clean, and a rear rack so you can carry the essentials wherever the road takes you. Go farther and explore more on the Townie Path. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - Fully equipped with color-matched fenders and Spanninga front and rear bright LED lights. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
$929.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. The Townie Path 9D EQ which comes fully equipped with bright Spanninga front and rear LED lights, fenders to keep you clean, and a rear rack so you can carry the essentials wherever the road takes you. Go farther and explore more on the Townie Path. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - Fully equipped with color-matched fenders and Spanninga front and rear bright LED lights. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
$1,599.99
Forget heavy cruiser tandems. We made our own with lightweight aluminum frames and chromoly forks. A clean fusion of Electra’s men’s and ladies’ patented Flat Foot Technology cruiser geometry into one seamless bicycle built-for-two. Crafted with modern components including smooth-braking front and rear roller brakes.
$349.00
SPECS: FRAME: Hi-tensile steel (" Toptube) FORK: Cr-Mo HEADSET: 1 1/8" Integrated sealed STEM: Alloy (50mm reach) BARS: 4 Piece Cr-MO (8.75" Rise) CRANKS: 3-Piece Cr-Mo Crank x 170mm BOTTOM BRACKET: Sealed 48T Spline PEDALS: Hi-Density Plastic Platform SPROCKET: 25T DRIVER: 9T FRONT WHEEL: Double Wall w/ Sealed Hubs REAR WHEEL: Double Wall 9T w/ Sealed Hub TIRES: 18x2.4" BRAKE LEVER: Tektro Alloy BRAKES: Tektro Alloy U-brake WEIGHT: 27 lbs
$349.00
SPECS: FRAME: Hi-tensile steel (" Toptube) FORK: Cr-Mo HEADSET: 1 1/8" Integrated sealed STEM: Alloy (50mm reach) BARS: 4 Piece Cr-MO (8.75" Rise) CRANKS: 3-Piece Cr-Mo Crank x 170mm BOTTOM BRACKET: Sealed 48T Spline PEDALS: Hi-Density Plastic Platform SPROCKET: 25T DRIVER: 9T FRONT WHEEL: Double Wall w/ Sealed Hubs REAR WHEEL: Double Wall 9T w/ Sealed Hub TIRES: 18x2.4" BRAKE LEVER: Tektro Alloy BRAKES: Tektro Alloy U-brake WEIGHT: 27 lbs
$359.00
SPECS: FRAME: Hi-tensile steel (20.5" Top tube) FORK: Cr-Mo HEADSET: 1 1/8" Integrated sealed STEM: Alloy (50mm reach) BARS: 4 Piece Cr-MO (8.75" Rise) CRANKS: 3-Piece Cr-Mo Crank x 170mm BOTTOM BRACKET: Sealed 48T Spline PEDALS: Hi-Density Plastic Platform SPROCKET: 25T DRIVER: 9T FRONT WHEEL: Double Wall w/ Sealed Hubs REAR WHEEL: Double Wall 9T w/ Sealed Hub TIRES: 20x2.4" BRAKE LEVER: Tektro Alloy BRAKES: Tektro Alloy U-brake WEIGHT: 26.2 lbs.
$329.99
Designed to create a more natural riding position for young riders, the Macaroni 20 open the doors to cycling. BMX-inspired simplicity and durability mean the Macaroni is easy to ride and tough enough to keep on working. Carefully designed riding position allows young riders to feel balanced and confident. 2.4" wide tires smooth out bumps, and adjustable components help the bike grow with the rider. - 20" wheels with a more natural riding position for young riders - Adjustable railed seat for growth - Sizing: 3'8" (112cm) to 4'5" (135cm) height - American press fit bottom bracket - Approximate max tire width: 61mm
$319.95
For the littlest riders in the crew, the Fit Misfit 12? is where it all starts. Whether making the switch over from a balance bike or hopping straight to pedals, the Misfit 12 is scaled down in all the right ways.  Built with chromoly tubing in key areas for strength, it's fine-tuned for short legs with custom 23/9 gearing and 75mm 3-piece cranks. A sealed cassette rear hub makes learning tricks and jumps easier (and safer) than with a coaster brake. Details like domed axle nuts and angled valve stems make things safer and easier. The Misfit 12 features a wider, flatter padded seat with a quick release clamp for easy adjustments on the fly. The Cheetah graphics and color scheme give it a "wild child" vibe, setting the pace for a lifetime of BMX.
$349.95 - $349.99
Moving up a couple inches in the Misfit line, the Fit Misfit 14? bridges the gap between a balance bike or 12? and is ready to go big. Serious BMX construction with chromoly tubing and low-maintenance, high performance features like an A-headset, sealed bottom bracket and a sealed cassette hub. Like all the Misfit bikes, the parts are sized accordingly–the Misfit 14? has 6? rise handlebars and 95mm tubular chromoly cranks. A 23/9 gearing combo makes it go and Odyssey Springfield brakes with a short reach lever slows it down. Big bike features in a scaled-down package. Ready to roll.
$359.95 - $379.95
The Fit Misfit 16? keeps little bike tradition in motion with tried & true 16? wheels bolted into a clean little frame set featuring chromoly top & down tubes, as well as a chromoly steer tube in the forks to take the hard landings that come along with the BMX learning curve. The Misfits are all scaled-to-"fit" with parts matched to the recommended rider size. The Misfit 16? has 7? rise bars with a mini top load stem to create a comfortable riding position. Short 105mm cranks are easy to spin, with enough leverage to get the party started. A custom 24/9 gearing is right on for the smaller wheel size too. High end features like a sealed bottom bracket and cassette hub make for low maintenance and long haul durability. When your little rider is ready to get busy with BMX, the Fit Misfit is standing by…
$399.95
The Series One is where things get serious. With frame sizes to fit a wide range of riders and finishes to satisfy different tastes, the Series One has what it takes. Choose from SM (20.25? top tube length), MD (20.5? top tube) or LG (20.75 top tube) frame sizes to fit you and your preferences. Start with chromoly top and down tubes on our "Series One" specific geometry for control and stability on all terrains, from the skatepark, to the dirt to the streets.  Bolt-on a stable 33mm offset fork with a chromoly steerer tube to take the hits. The wheel set features alloy rims with a sealed cassette in the rear, with Fit 2.4? tires for a wide footprint. A Fit topload stem, Crossfit grips and an updated seat/post combo with more padding provide creature comforts. There's a Series One in our collection for just about everyone. Make your choice and take the ride.
$429.95
Park ready. The Fit PRK completes are purpose-built for aspiring park riders, with our nimble, quick-handling "Park" geometry. A super short 12.6? rear end & steep 75.3 degree head tube angle make spins faster, whips easier and the balance points, front & rear, quicker to find. Available in two different sizes, XS (20? top tube) and MD (20.5? top tube), the PRK bikes feature a low-profile frame, constructed with a chromoly front triangle for the most technical riding pursuits. Tight & right spec. like 8.7? rise bars, shorter 160mm 3-piece cranks and sealed bearings all around. Brakes are a key component for many park riders, so the PRK comes with our updated U-brake with a softer pull and a sealed detangler device to keep your bars spinning freely and your brakes at full power. Spin to win, the Fit PRK completes are ready to drop in.
$449.95
The Fit STR bikes are street machines, through and through. Starting with our fine-tuned "Street" geometry in LG 20.75? or MD 20.5? top tube options and a 12.6? chainstay length for snappy response. Add 4-piece, 9? rise bars, shorter 165mm chromoly cranks and the four included steel pegs and you have the foundation of a tried & true street setup. Sealed bearings throughout the build, with Fit Crossfit flangeless grips, a double-wall rear rim and Fit F/U 2.4? tires that keep gripping when things get grimey. If riding ledges, wall rides, rails and everything in front of you is the plan, take a good look at the Fit STR.
$469.95
"Getting air" is what bicycle motocross is all about, and the Fit TRL completes are ready for pure BMX, right out of the crate. With longer 21? XL or 21.25? XXL frame options, you get a long & stable bike that's designed for full speed assaults on all terrains: Dirt, concrete bowls, pump tracks and everything else. A stable 74.5 degree head tube angle with a generous 33mm fork offset gives you control, with a slightly longer rear end to add stability and confidence to your session. A chromoly front triangle is a traditional configuration for strength and low weight, with big 9 X 29? bars and a Fit top load stem to improve control and reduce back pain. Sealed bearing hubs and bottom bracket for high speeds and low maintenance. Traditional details like chainstay mount U-brakes, a railed S&M seat/post and a tall 30/10 gear give the TRL a touch of mid-school soul. The TRL is ready to do it all.
$479.95
Run it back. The Fit STR Freecoaster goes both ways with the addition of a sealed bearing 9T freecoaster hub for good times in every direction.  Built on our responsive "Street" geometry with your choice of LG 20.75? or MD 20.5? top tube sizes and a 12.6? chainstay length to pull, spin and whip with ease.  More street cred comes from 4-piece, 9? rise bars, shorter 165mm chromoly cranks and the four included steel pegs to get you grinding right out of the box. Other key points include Fit Crossfit flangeless grips, sealed bearings all around, a double-wall rear rim and Fit F/U 2.4? tires. Brakes included if you're so inclined. Ready to get down.
$529.95
Is a 22 for you? The Fit Series 22? takes it up a level from a traditional 20? bike with the added speed and stability of 22? wheels and tires. The all-chromoly frame features a longer 22.125? top tube length for room to move, with 9 X 29? bars to keep you standing tall. Add 3-piece chromoly cranks in 175mm, Fit alloy pedals that grip & go, along with a 25/9 gear setup that, combined with the bigger wheel size, gives you a higher top speed. S&M supplies the railed seat and the Speedball tires, fine-tuned with a 22 X 2.4? in the front and a small 22 X 2.25? in the rear. Double-wall alloy rims and sealed bearings all around make for durability and confidence on the course. The big bottom line is that a 22' makes jumps and rougher terrain more manageable. The perfect size for taller riders or those coming back to BMX after some time away. The Fit Series 22 has everything you need to jump back in.
$629.95
When big enough is just right. The Fit CR26 bikes are big-BMX certified, but nimble enough to throw around at the pump track or on the way to the store. Start with a tall & stable chromoly frame with 33mm offset forks to keep it under control. 4-piece bars, a top load Fit stem and an S&M railed seat/post are the key components in the control room. A V-brake offers easy and efficient braking, as well as improved wheelie control. S&M Speedball tires in the ample 26 X 2.4? size roll smooth and fast. Double-wall alloy rims and sealed bearing hubs keep you on the straight and narrow. The drivetrain comes via 3-piece chromoly 175mm cranks with an alloy Fitsaw 36T sprocket in the front and a 17T freewheel out back. Add a quick-release seat clamp to raise it up on the ride home and you're cruising in style.
$679.95
Big & bad, the Fit CR29 is a full-scale BMX machine for salty veterans of the two-wheeled battlefield or those just looking to cruise the streets. Kitted out in vintage YZ-inspired livery, the CRs are moto-influenced and ready to roll. 100% chromoly frame, 4-piece bars with a comfy 7? rise and an upright Fit top load stem. Seating arrangements come in the way of an S&M Sharpie Shield railed seat and micro-adjust post with a quick-release clamp for on-the-fly adjustments. On the rubber side, you're rolling smooth and fast on S&M Speedball tires in the plus sized 29 X 2.4? spec, mounted on double-wall alloy rims with sealed hubs front and rear. 3-piece 175mm cranks and 36/17 gearing get you there, with new V-brakes in the rear to slow your roll. Add a "Hurricane" frame pad for a true motocross feel and you have a bike that's big, fast and fun. What else do you need?
$99.99
The Lil Rookie features 12-inch-wheels designed to provide kids with the correct size to enter the world of cycling. - Durable, lightweight aluminum frame - 12" wheels - Aluminum wheels with stainless steel spokes - Perfect to teach first time riders balance and handling skills